Smell the Roses & the Glove

In our world of pink perfection everything is beautiful and rosey!
This year we ventured into the hand warming world of gloves and mittens and can’t wait to cover the fingers of the globe…After all it can be such a cold world!
Check out this shot from our factory of a bouquet the Full Package Glove in [...]

We Got the Goods, and the Muscle to Prove it!

Here is L2 and Jimmy, unloading a container of Super Fine Outerwear, that will be on its way to a Super Fine Shop near you! Curious about L2’s diet? She eats Spinach just like Popeye
XO
Betty Rides
 

Butterfly, Spread Your Wings and Fly!

Betty Rides hit up the ASR trade show in San Diego a couple weeks ago. Matt Kass and Janet Freeman met with Butterfly from Beijing Sunshine Extreme Trade Ltd. Butterfly made the first ever snowboard club in China, and is an active member in the Chinese snowboard scene. We are STOKED to be working with him. This is Matt and [...]

VMA = VERY MUCH APPRECIATED

We very much appreciate the facial and vocal stylings of T.I. add on Rhianna and we just might die of happiness…
Our pick for best VMA performance can be seen right here…careful you will be yodeling for yodels and might need a ricola after this
ch ch ch check it out

Baby you could [...]

Heaven is a StairSet in the Sky

We read the news today…oh boy
Skateboarder Van Wastell died on September 5th. He was 24 and skating for Krooked, Vans, Independent, Spitfire, Matix and IG Boardshop and brother to pro snowboarder Kurt Wastell.

Our Prayers, Love and Support are going out to Van’s family and friends.

Much Love Brother!
XO
BETTY rides

What’s Wrong With Scruffy?

What once was a toostie roll is now hot fudge….Scruffy was sick today.

Get well soon Lil’ Man.
XO
BETTY rides